(a) — field notes, entry 001
I'm Alexandros — co-founder and CTO of Tapp, founder and CEO/CTO of Wanilla, and a patented inventor of configuration-driven app generation. I turn complex requirements into software that feels natural to use.
Current
Tapp & Wanilla
Co-founder & CEO/CTO at Tapp · Founder & CEO/CTO of Wanilla — two London startups led across product, commercial and technical lines
Approach
Co-founder and CTO of Tapp and founder of Wanilla — two London-based mobile startups led across product, commercial and technical lines. Patented inventor of configuration-driven app generation; fifteen years in native iOS at Ford, BP and Trainline.
Reach
London, United Kingdom
LinkedIn
Co-founder, CEO / CTO
Co-founder and CTO of Tapp — one tool for referral, affiliate and influencer programmes in mobile apps: tracked links that survive the app-store install, attribution back to the sharer and automated creator payouts. The replacement for Google's discontinued Firebase Dynamic Links.
Founder, CEO / CTO
Founded and lead Wanilla — a platform that turns web applications into production-ready native mobile apps and publishes them to the App Store, built for founders shipping with AI app builders.
Senior iOS Developer
Worked across interface, networking, data and architecture on Trainline's iOS application, using Swift, SwiftUI and server-driven UI.
Lead iOS Developer
Led the FordPass and FordPass Pro connected-vehicle apps from architecture to implementation — vehicle status, service events, dealer and fuel finders and onboard-computer interaction.
(c) — skill taxonomy
Commercial
Founder-led B2B sales · Go-to-market strategy · Pricing & business-model design · SEO and AI-search-led inbound growth
Product & operations
App Store publishing, review & compliance · Process design and playbooks · Monetisation (IAP, paywalls, ASO) · Distributed team leadership
Corporate & finance
Fundraising (SEIS, pre-seed, VC outreach) · Financial modelling & forecasting · Equity & compensation design · Statutory administration
Technical
Swift · SwiftUI · Objective-C · UIKit · Server-driven UI · MVVM / Viper · Protocol-oriented design · TDD · Vapor / Fluent · App Store Connect · Basic Kotlin / Java
(d) — background
Computer Science
Athens University of Economics and Business, 2003—2008
Patented inventor
WO 2021/069905 A1 — configuration-driven application generationLanguages
Greek · mother tongue
English · proficient
Spanish · beginner
One tool for referral, affiliate and influencer programmes in mobile apps — the replacement for Google's discontinued Firebase Dynamic Links.
A platform that turns web applications into production-ready native mobile apps and publishes them to the App Store.
Interface, networking, data and architecture across the iOS application.
Part of the original team that architected BP's global server-driven iOS app framework, shaping regional flavours of the apps worldwide.
Full-stack iOS work on the consumer app — Swift, RxSwift, Viper, SwiftUI, pair programming.
User-interface engineering across most of the social app's core features.
Theme and interface updates across the iOS app following the company's rebrand.
Led the FordPass and FordPass Pro connected-vehicle apps from architecture to implementation — vehicle status, service events, dealer and fuel finders and onboard-computer interaction.